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Friday, September 23, 2011

Beats Per Minute


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Flud has done a wonderful job of advertising their new line of watches. Collaborating with musicians, Flud has put together a series of videos that introduce up and coming artists. The interview style videos presents the artists and what part they play in the industry while keeping the main focus on the watch collections. They don’t mentioned the watch, but the video direction is always focused on the brand. This may limit their target audience, but similar to skateboard industry, it’s big business to find a niche in.

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